Business concept means “city calendar”. We produce physical, local Advent Calendars with 24 doors. Each door works as a gift voucher to one of our business partners within the local community. Consumers buy the Advent Calendar and visit our Business partners. When visiting they will receive the free gift described in the door. That could be something to eat, a physical thing, an experience or something else. The business partner will get unique marketing, lots of visiting consumers and the chance to generate additional sales. The business partner gets a measurable marketing tool that only has expenses associated with the consumers who actually visit the store.